Aim Market Premium, the Sun Logo Change
Posted on | September 8, 2009 | 46 Comments
Since last August there was a new one from the Department Store’s performance of PT Matahari Putra Prima Tbk. Sun’s new logo Department Store is now no longer displays the splendor of the colors blue, red, and green like a logo that has disandangnya decades ago.
Bright colors are now indeed have disappeared, and transfigured in the dominance of red and dark gray (a cursory look like black). Not only that, the writing font was changed to the Sun deratan big letters nan arrogant.
“We were moved to a new concept that is more mature and elegant,” says Danny Kojongian Director of PT Matahari Putra Prima Matahari Department Store where shelter with Hypermart, FoodMart, and several other retail brands.
Danny explains the white and red colors on the font and symbol of the Sun symbolizes nationalism. “We are proud as the original brand of Indonesia,” said Danny. But equally important, according to the color that can give the sensation itself represents the characteristics of an energetic urban style and strong (red) but still simple.
To work on the logo change, Danny admitted his own. “All the ideas in-house creative team we are used to create graphic designs for display or any other publication,” Danny said, without detailing the amount of funds disbursed to change that look.
What is clear, Danny explicitly say that the Sun is now targeting middle and upper segments of society. According to his calculations, people with incomes that are ready to spend (disposible income) of at least USD 1 million to Rp 3 million. “It’s beyond her obligations to be paid for each day,” said Danny.
That is, with the view that the logo was not used semeriah, sun and announced a shift in interest to the consumer segment is also being worked out of the top department stores such as Metro Department Store, Centro, and Sogo. (Nadia Surya Citra / Cash)
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