Dalam melakukan personal branding, intinya adalah bagaimana orang lain mempersepsikan anda seperti persepsi yang anda inginkan. Apakah anda ingin dipersepsikan sebagai seorang marketer berhasil, seorang pebisnis sukses, atau apapun persepsi yang ingin anda bentuk, brand itulah yang harus anda bangun. Tidak terkecuali ketika anda lakukan itu dengan Facebook.

Facebook sendiri memiliki karakter sebagai sebuah social network yang berpadu antara unsur profesional dan personal. Banyak orang menggunakan Facebook untuk kepentingan bisnis mereka, seperti misal menggunakannya untuk marketing. Namun tidak kalah banyaknya mereka yang menggunakan Facebook untuk kepentingan personal semata. Memahami habitat dari tempat yang ingin anda lakukan personal branding penting supaya anda bisa menyesuaikan diri dengan iklim di dalamnya.

Mungkin masih ada yang bertanya-tanya, manfaatnya apa membangun personal branding?

Manfaat punya personal branding yang kuat di antaranya:

* Terkenal. Sudah pasti anda akan banyak dikenal orang.
* Menjadikan anda pakar. Pakar maksudnya bukan “apa-apa dibikin sukar” tapi memang pakar suatu bidang dimana anda nantinya jadi tempat bertanya banyak orang.
* Meningkatkan nilai jual anda. Kalau anda sudah terkenal, kalau anda sudah dianggap pakar, otomatis nilai jual anda naik. Anda akan diundang orang-orang; dan kalau anda punya usaha atau bisnis, itu juga akan mendukung bisnis dan usaha anda.

Ok. Anda sekarang sudah paham pentingnya melakukan personal branding. Sekarang kita ungkap caranya bagaimana melakukan branding di Facebook.

1. Buat profil anda merefleksikan brand anda. Misalkan anda ingin melakukan branding sebagai seorang konsultan profesional, pastikan profil facebook anda merefleksikan citra tersebut. Cantumkan hal-hal yang terkait dengan profesi anda.
2. Pasang foto yang sesuai. Kalau anda ingin membranding diri anda sebagai seorang profesional, pasang foto yang menunjukkan anda sosok profesional.
3. Buat username facebook yang singkat. Contoh seperti http://www.facebook.com/jokosusilo pastinya jauh lebih baik dibandingkan url yang panjangnya seperti http://www.facebook.com/profile.php?id=123456789 bukan?
Untuk cara membuat username yang singkat bisa anda baca babeh.net.
4. Update status sesuai brand anda. Anda bisa update status yang terkait branding. Misalnya update status soal proyek yang sedang anda kerjakan, atau soal seminar yang sedang anda isi, atau mungkin tentang perkembangan bisnis internet anda.
5. Pilih grup dan friend secara bijak. Teman dan grup yang anda ikuti adalah refleksi dari anda. Kalau grup yang anda ikuti baik, anda pun akan dipandang baik. Kalau dipandang buruk, anda ikut tersangkut buruk.
6. Lakukan tagging dan sharing. Baik dalam update status berupa teks, foto, atau video. Namun jangan sembarangan melakukannya. Pastikan hanya pilih orang yang sesuai atau terkait hal yang anda tag-kan.
7. Klasifikasikan teman-teman anda. Biar tidak campur aduk, anda bisa klasifikasikan teman-teman anda. misalnya sebagai hubungan pertemanan, hubungan keluarga, hubungan profesional, dan lainnya.
Caranya:
* buka tab Teman yang kemudian akan memunculkan semua daftar teman anda.
* klik buat daftar baru dan beri nama sesuai klasifikasi anda.
* image facebook friendtambahkan teman-teman anda ke daftar-daftar kontak yang sesuai.
* jika sudah, seperti sekilas dikatakan Mas Arief di atas, lakukan pengaturan privasi (privacy setting) profil anda. Dan anda bisa sesuaikan isi profil anda terhadap orang/kelompok yang tepat.

Dengan melakukan personal branding secara tepat di facebook, hasilnya akan luar biasa. Brand anda akan tertancap kuat sebagai top of mind di kalangan teman-teman facebook anda. sumber : OM joko S.

PT Bank Mandiri Tbk, including banks that experienced an increase in traffic near a cash transactions Eid. “Volume of cash transactions on a normal day ranges 6 million to 7 million transactions per day. But now, the volume of 9 million transactions,” said Sasmita, Technology and Operations Director of Bank Mandiri, Monday (14 / 9).

Sasmita claimed not remember exactly how or total nominal value of the transaction. “In fact, rising about 15 percent,” he said.

Volume of cash transactions at ATMs Mandiri also rose. On normal days, the value of cash withdrawal through ATMs amounted to Rp 500 billion per day. The closer to the celebration of Lebaran, the value of transactions in the ATM machine soared to Rp 750 billion per day.

PT Bank BNI Tbk also noted the surge in cash transactions, both at the ATM or in branch offices. BNI’s spokesman, Intan Katoppo Adams, said, the last four days, the number of transactions at their ATMs reached 4.8 million transactions with a value of Rp 2 trillion. “Three days into the future we expect the cash withdrawal at an ATM reached Rp 1.5 trillion,” said Intan.

As for the branch office, during the last four days of cash transactions reached Rp 1.3 trillion. BNI estimates, three days into the future need for cash customers to reach USD 1 trillion.
PT Bank Rakyat Indonesia Tbk (BRI) also noted an increase in transactions before Lebaran. “Since the second week of fasting, there is an increase of about 30 percent,” said Deputy Division Operations Center BRI Edy Utomo.

BRI to prepare cash Rp 12.13 trillion during Lebaran. Details, amounting to Rp 6.64 trillion set for withdrawal at an ATM and Rp 5.45 trillion in the branch office. BRI estimates, not all the money spent. “Funds are used typically only 90 percent of the value of the prepared,” said Edy. (Ruisa Khoiriyah / Cash)

Bright colors are now indeed have disappeared, and transfigured in the dominance of red and dark gray (a cursory look like black). Not only that, the writing font was changed to the Sun deratan big letters nan arrogant.

“We were moved to a new concept that is more mature and elegant,” says Danny Kojongian Director of PT Matahari Putra Prima Matahari Department Store where shelter with Hypermart, FoodMart, and several other retail brands.

Danny explains the white and red colors on the font and symbol of the Sun symbolizes nationalism. “We are proud as the original brand of Indonesia,” said Danny. But equally important, according to the color that can give the sensation itself represents the characteristics of an energetic urban style and strong (red) but still simple.

To work on the logo change, Danny admitted his own. “All the ideas in-house creative team we are used to create graphic designs for display or any other publication,” Danny said, without detailing the amount of funds disbursed to change that look.

What is clear, Danny explicitly say that the Sun is now targeting middle and upper segments of society. According to his calculations, people with incomes that are ready to spend (disposible income) of at least USD 1 million to Rp 3 million. “It’s beyond her obligations to be paid for each day,” said Danny.

That is, with the view that the logo was not used semeriah, sun and announced a shift in interest to the consumer segment is also being worked out of the top department stores such as Metro Department Store, Centro, and Sogo. (Nadia Surya Citra / Cash)

He said the change in the system can not be negotiable. Improvement of service systems to be effective and efficient is an absolute prerequisite for achieving the investment growth rate is good.

Second, to develop a more advanced investment, there must be efforts to strengthen the institutional and local discretion in accordance with the principle of regional autonomy and decentralization. “Thus, the investment services from the central area to area. There is also the harmonization of coordination between central and local government,” he said.

Third, governments need to create instruments that provide interesting and attractive facilities. Ground facilities should be provided in a fairly long period and berkepastian, especially for long-term investment and capital intensive.

In addition, he added, required the provision of facilities that can be given to investors that are interested in coming to Indonesia. “For example, with the ease of immigration facilities to investors and the mobility of labor went well,” he said.

The last thing that also needs to be done is to provide fiscal facilities. Fiscal facilities is necessary for investment rolling. Bids explicit fiscal facilities are usually done by other countries so that the actual state level there is intense competition in the granting of fiscal facilities. “Fiscal facility can be run as part of the political and investment strategies,” he said.

Membeludaknya interest in Islamic banking to the growing academic courses on Islamic finance.

Ranking according to Moody’s rating, the value of the global Islamic financial sector has now reached 700 billion U.S. dollars, and has the potential to grow to 4 trillion U.S. dollars.

Islamic banking is considered an alternative more robust than conventional banking. This is an impact on educational institutions which began offering formal training in this field.

“Right now there is a huge demand for Islamic finance course, very large, making it difficult to meet,” called Professor Habib Ahmed, Sharjah Chair in the School of Government and International Affairs at Durham University in England, told CNN.

Durham will open a masters degree in Islamic banking began in October was to become one of Europe’s educational institutions that offer Islamic finance programs. “Some of this time, Islamic banking has grown between 15 to 20 percent per year, and it sucked a lot of attention. The people looking for alternatives after the economic crisis,” Ahmed said.

“The Islamic economists believe that if the principles of Islamic finance is followed, there will be a crisis. We saw a lot of non-Muslim countries, including England, France, Japan, Hong Kong, and Singapore are encouraging Islamic finance,” he added.

According to a shariah banking scholars, Aly Khorshid, a fundamental difference between Islamic banking and conventional banking is Islamic banking does not charge interest. More than just borrowers and lenders, this system is based on the buyer and seller.

“Conventional banking has been biased to the seller. The Islamic banking to try to align the two sides,” the writer in a magazine called Islamic Banking and Finance this to CNN.

“People think the Islamic system based on trust, but on justice. The system is based on the fairness of both parties and how you get justice from Islamic values,” he added.

In the West, several banks including Lloyds TSB, HSBC, Deutsche Bank, and Citibank to offer Islamic banking products to attract Muslim customers.

What about Indonesia? Ready?

Asked what he meant to spread everywhere, as if there are political implications, and other parties concerning the relevant importance in the case of Century Bank, Said said, “No, no, I do not know where widening.”

According to him, it was surprised after hearing the story told by the vice president clearly related to the case of bank failure and then assessed ditalangi or bail out with public money to Rp 6.7 trillion. “today there who dare to play with state money,” he added.

Whether the vice president urged the press to reveal the flow wherever it ran, Said said, the vice president did not reveal it.

Previously said to express, in a story Kalla asserted, from the beginning he refused the government to cover the Bank Century. The reason, according to Kalla, what happened to the Century Bank is not a crisis, but bank robberies by the owner himself.

“Mr. Vice President also talked about the reference to the wrong date by the Minister of Finance. The Vice President, if the date was right he would still reject the government cover the Bank Century,” said Said.

Furthermore, he explained, if necessary NU will issue stance on this case. “When it comes to political affairs let alone the political parties,” said Said Agil.